Samruk - Impact 

The nucleus of human development and becoming and the place from which it takes its foundation is the family. Our principles and efforts to be the best focus on finding "members of our extended" family. Creating authentic, honest, and unbreakable business relationships through careful work on selecting and developing partners and partnerships is one of the keys to success, which we firmly believe.

Finding a way to listen to and understand project proposals enables the involvement of the wider scientific-business community. Apart from great potential, both human and natural, the region of Southeast Europe is negatively recognized as a place where the best ideas are hardly or rarely realized. The scientific-business community as a homogenous one does not exist, and there are rare examples of products or projects created by the scientific community entering the market. With our efforts, we want to enable the scientific community to participate more and more strongly in economic flows and encourage the business community to participate more actively and support science. The goals of this action should first provide long-term results in solving problems related to the conditions in which the scientific community works by helping realize their ideas and providing adequate, or rather the most modern, technical-technological conditions for their work. Forming leading laboratories from different fields to retain people who have been educated in the community and bringing in the most eminent experts as part of the permanent or occasional type will spawn some of the best solutions on a global level.

One of our most important roles is the linkage of science and business. Funding projects that will give birth to scientific solutions that are economically profitable is the way we want to go.

Transitioning the management of family businesses from small to medium or from medium to large to the level of professional management is a problem that we have recognized in Southeast Europe. Our support will be aimed at companies successfully overcoming this type of transition, and we see the solution in establishing long-term strategic financial contracts. In addition to financial support, we wish to help introduce professional management and raise the entire business to the 4.0 industrial level.

For the implementation of proposed or adopted projects, we will use only the latest technologies and look for a way to find and implement the best solutions through the implementation of project activities.

Man and community are the two most important factors in all activities we have or will carry out. With this in mind, we will try to support the community through direct or indirect project involvement.

Measuring success in our case is not only the percentage of realized profit, but also proven examples of comprehensive development of the narrow and broader community through the ability to recognize and support what is most needed and best!